Breach Database / Blooms Today
Yes — Blooms Today was breached.
- 3.2 million accounts affected
- Breach occurred 2023-11-11 · bloomstoday.com
- Verified entry in the Have I Been Pwned catalog
What happened
In April 2024, 15M records from the online florist Blooms Today were listed for sale on a popular hacking forum. The most recent data in the breach corpus was from November 2023 and appeared alongside 3.2M unique email addresses, names, phone numbers physical addresses and partial credit card data (card type, 4 digits of the number and expiry date). The breach did not expose sufficient card data to make purchases. Blooms Today did not respond when contacted about the incident.
What data was exposed
- Email addresses
- Names
- Partial credit card data
- Phone numbers
- Physical addresses
What to do right now
- Watch your card and bank statements. Set up transaction alerts, and consider a card freeze or replacement if the exposure included full card numbers.
- Be alert for smishing and SIM-swap attempts. Treat unexpected texts and "carrier" calls with suspicion; add a PIN/port-freeze with your mobile carrier.
- Watch for targeted phishing mail. A leaked home address makes postal and doorstep scams more convincing.
- Expect convincing phishing emails. Attackers use breached details to write personalized emails. Be suspicious of any message referencing this service.
- Check your other accounts on Have I Been Pwned. Your email address may appear in other breaches you don't know about yet.
- Monitor the apps you use going forward. Clearly watches the breach record for the companies behind your apps and alerts you the moment one appears.
Breach data from Have I Been Pwned. Listing here means the service appears in the public breach record — not that your personal data was affected.